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As a new market operator, UPC Mobil primarily emphasized freedom, informality and independence; the creative concept was also built on these keywords.

In connection with the campaign, our task was to design spectacular point-of-sale tools based on specified visual and contentual elements.

On a short deadline, we had to highlight the new service in all stores nationwide.

The real challenge was to find communication tools that could be deployed uniformly in all stores with different capabilities. In the end, our POS materials fully complied with the communication and feasibility criteria. The first joint work resulted in long-term cooperation.

Tasks performed: site inspection, POS brainstorming, graphic design, 3D visual design, printing