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We revved up participation

Our agency was commissioned to perform the communication tasks of an international event, the annual NIDays.

The Hungarian subsidiary of National Instruments (NI) is a regional centre, from which 13 Eastern European countries are managed. The announcement campaign of NIDays took place on an international level.

One of NI’s most prestigious conferences is held for engineers, academics and researchers. They were addressed by Let’s Rev Up Your Work! slogan and the pictorial setting as well. The topicality of the event was given by the fact that the company introduced the latest version of the LabVIEW program.

Thanks to effective communication, the number of participants increased by 11% compared to the previous year.

Tasks performed: communication strategy and creative concept, key visual design, copywriting, adaptation to offline and online tools, mutations in 7 languages, printing, putting logo on instant coffee, creating coffee decoration stencil in NIDays pattern.