No crying over spilt milk in managing a promotion

When designing the 25-year-old Meggle’s promotional mechanism, we also incorporated a number of unique elements, such as a choice of grand prizes, different prizes every month, or lovable gestures like a cake for the 25th person to register each month, which the player could redeem at a patisserie close to their home.

Our job was to run the 4-month promotion in its entirety, from generating a creative concept through customer service and managing promotional eDM campaigns to managing prizes. Of course, a unique, responsive microsite was also created for the unique prize game, which was also designed, programmed and operated by us.