CIB custom solutions
We use unique ideas as a creative and spectacular tool to reinforce the message. We didn’t only create the concept and design, but we also manufactured these special solutions.
With special tools, we drew attention to the advantages of electronic account statements and environmental consciousness. Evening stock flower seeds were pressed into leaf-shaped flyers printed on 100% degradable, hand-immersed paper, so in addition to conveying the message, they could also decorate customers’ homes. In line with this, the leaflet installations at the branches were made of recycled cardboard.
A flyer with a unique shape promoting leasing services was printed on scented paper, and customers could not only read but also smell the material reminiscent of a car air-freshener, so it affected more of their senses.
Our annual Christmas eDM idea has grown into a unique microsite where customers can receive and also forward postcards that best suit their style, so the initiative has grown beyond the direct customer base. Moreover, the mechanism can be used year after year with varying content.
Tasks performed: creative concept, key visual, installations in branches, envelope design, banner creation, copywriting, flyer production, microsite programming and operation, eDM programming.
Tasks performed: creative concept, key visual, installations in branches, envelope design, banner creation, copywriting.