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Repositioning a well-known brand

Berlin-Chemie commissioned us to develop the concept and communication strategy for the reintroduction of a local anti-inflammatory gel, and also to develop a new image for the brand.

This was due to a change in the legal framework that made the drug prescription-only. The main competitors of the product became oral medicinal products available only on prescription.

We created our main message in line with this: The power of a tablet applied externally.

The key visual and the matching image gave the brand a distinctive character.

The successful campaign was followed by expanding collaboration. Today, we make the communication of several Berlin-Chemie products.

Tasks performed: brand strategy, brand positioning, image and key visual design, copywriting, brochure design, creating a referral PowerPoint presentation, design and printing advertisement as well as other branded and non-branded material.