- 1016 Budapest,
Mihály utca 15. - Telefon: +36 1 248 2550
Mobil: +36 30 663 4709 - E-mail:
EN
EN
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Phone: 248 2550
Mobile phone: 06 30 663 4709 - E-mail:
Repositioning a well-known brand
Berlin-Chemie commissioned us to develop the concept and communication strategy for the reintroduction of a local anti-inflammatory gel, and also to develop a new image for the brand.
This was due to a change in the legal framework that made the drug prescription-only. The main competitors of the product became oral medicinal products available only on prescription.
We created our main message in line with this: The power of a tablet applied externally.
The key visual and the matching image gave the brand a distinctive character.
The successful campaign was followed by expanding collaboration. Today, we make the communication of several Berlin-Chemie products.
Tasks performed: brand strategy, brand positioning, image and key visual design, copywriting, brochure design, creating a referral PowerPoint presentation, design and printing advertisement as well as other branded and non-branded material.