Repositioning a well-known brand
This was due to a change in the legal framework that made the drug prescription-only. The main competitors of the product became oral medicinal products available only on prescription.
We created our main message in line with this: The power of a tablet applied externally.
The key visual and the matching image gave the brand a distinctive character.
Tasks performed: brand strategy, brand positioning, image and key visual design, copywriting, brochure design, creating a referral PowerPoint presentation, design and printing advertisement as well as other branded and non-branded material.